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Last week the South African National Zakah Fund (SANZAF) did some brand re-positioning. Their new brand position of #GIVEHOPE with SANZAF is fresh, thought-provoking and appropriate.  As a community benefit organisation that has been in business for just over 40 years, image is an important way of staying relevant in the market place.

It’s not that the core business of SANZAF – poverty relief, empowerment and education – has changed; it’s just that the donors have. Four decades of service means that there have been generational shifts.  In other words, a new age group, a tech-savvy one that is liable to pay Zakah, has risen to the fore as potential SANZAF donors.

Form more than 43 years we have been a beacon, source and symbol of HOPE for hundreds of thousands around the country. Your support has allowed us to make a change in the lives of the needy.

Our commitment to making a sustainable difference in the lives of the needy has never been stronger as we forge ahead as your trusted Zakah, Sadaqah and Lillah collection and distribution organisation.

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